After
the tremendous success of the previous post on what it takes to be a rock band,
Vibgyor Yelanhanka Band now wants to
share another trade secret with all the aspiring musicians who liked and
commented on our previous post. Before starting, we just want to say thank you for
the overwhelming response. We had no idea our thoughts could move so many of
you out of the closet and into pursuing your music.
First
things first, while the soul of the band is all about the music, you need to
know how to market your music. Yes the music matters, without a doubt and it is
the backbone on which you will market yourself. Think about it – you have this
amazing piece of music, your friends and family love it but now it has to be
consumed by the masses – how?
Your
first step to fame and glory, like VibgyorYelanhanka Band, has to be approachability and visibility. Are you visible
online? Do you have a presence on social media or a website? Are you
capitalizing on YouTube? Have you generated fans on social media? It’s not
enough to open up pages dedicated to your band. You need to keep putting up
pictures, video snippets, behind the scenes footage, your creative process,
etc. on the pages. You need to create a dialogue and converse with your fans.
YouTube
is the best friend you could have asked for! Vibgyor Yelanhanka Band started its journey with experimenting on
YouTube. The only thing you need to remember about this platform is the need to
figure out what works for you and what doesn’t with a trial and error method.
Another
thing to keep in mind is to have products you can sell. Making a decent video
for YouTube takes money and equipment. Entice fans to buy your products. Your
products can be merchandize, songs, etc. Start building a repertoire of
products to keep the cash flowing.
It
is important to keep your music separate from the business of music. At the end
of the day, neither should be compromised. Until next time; peace out Vibgyor Yelanhanka Band.
