What to do next? Step 3 in creating your presence by Vibgyor Yelahanka Band

The stage is set; the equipment has been checked and placed where the band members can find them. There is nervous excitement in the air as Vibgyor Yelahanka Band does a final test. You find yourself fidgeting, trying to stop yourself from checking if the cameras are running. What do you do next?

You have set up your pages, you have made your website, you have uploaded pictures, videos, music, stories, and you have even made official merchandize of your band. What do you do next? What is the next step?

This is step 3 in the Vibgyor Yelahanka Band process of creating an online presence for your band and brand. First things first, treat your Facebook page like a stage and you will remember to keep those updates coming. Now that you have set up, your next step is to get an audience, spread the word and go ‘out there.’

Be your own groupie! You are your biggest fan and no one knows your band, brand or music better than you. Be your own brand ambassadors and don’t miss any opportunity to talk about your music and your brand. Do shows, talk to people, engage with your audience. Use Facebook ads once you are comfortable with putting updates to boost your posts or ensure everyone see’s the news about a new gig coming up. It may seem weirdly vain but when we were starting out, Vibgyor Yelahanka Band members couldn’t stop talking about themselves!

After you, your friends and family are your biggest fans! When Vibgyor Yelahanka Band was starting out, half our audiences were our friends and family members! We asked, pestered, threatened and blackmailed them to talk about us, share our posts and pester and threaten their own friends to attend the gigs, ‘like’ the pages, etc.

The more audience you have, Vibgyor Yelahanka Band assures you, the more subscribers on YouTube you have, the better will be your brand image.

Next stop, handling fame

But let’s leave that for another post!

A starter course in creating an online presence with Vibgyor Yelahanka Band

As promised, Vibgyor Yelahanka Band brings to you another blog on how to ensure your music career doesn’t bite the dust before it has even had a chance to soar. If you have been following this series, in the one before we signed off for the New Year, we had covered in brief how to create your online presence and its importance. In this blog, we take the same lesson forward.

For any brand, success means sales and loyalty of customers. Sales can occur if your product is unique enough or there are no substitutes but loyalty comes from interactions. Because of social media, it is easier to engage with your audiences, create visibility for yourself, share your content and basically put a face to the brand. At the end of the day, customers are people and they connect to that face and the emotions it elicits and not the brand.

There is Facebook, Twitter and Instagram which you need to worry about. After much trial and error, Vibgyor Yelahanka Band realized Facebook and Instagram worked best for the brand page. Do your own trial and error before deciding what platforms you want to keep. If you don’t have someone who can do the regular posting and updating, having one well updated page (Facebook) is better than having 3 pages with haphazard information. Your fans will appreciate the homogeneity and you should strive to maintain.

YouTube is a no-brainer. Being a music band, you need to have a channel. It is a good idea to source videos from fans but those would be poor in quality. Don’t forget to take some good quality videos of your music to further entice your fans. Vibgyor Yelahanka Band keeps posting not only the finished music videos but also behind the scenes, videos with just vocals, etc.

You may or may not want a website. Vibgyor Yelahanka Band feels you should start with social media first before you get a website created. Websites are another ballgame and we shall discuss them in the next post. Until then, keep strumming that guitar. Adios amigos from Vibgyor Yelahanka Band.

Spend New Years with Vibgyor Yelahanka Band

Hello everyone! Vibgyor Yelahanka Band would like to take a break from the smashing hit blog series on “advice” to young and budding musicians because the new year is upon us which means it is time to put your party capes on and dance into the night!

Yes, Christmas is done and all the gifts have been exchanged. With barely 2 days before we usher in the New Year, Vibgyor Yelahanka Band is sure you are looking for ways to enjoy the New Year eve party. While you may be looking at different venues to share this special night with, may we suggest a different plan of action?

Vibgyor Yelahanka Band has become a huge family and we sincerely thank our fans for that. But often, while we continue to thank our fans, we forget the tremendous sacrifices and efforts that our loved ones have made for us. We would not be here if it was not for the love and support of our friends and families.

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This New Year’s eve, instead of performing for our millions of fans, we would like to spend a quiet time with our near and dear ones. After all, isn’t it because of them that we have reached where we have? We would also like to urge our fans to cancel all lofty ideals of going to a pub to party the night away. Instead, spend the night with your close group of friends and family. Have hot homemade food, with chilled alcohol and maa ke haath ke garam garam gulab jamuns! There is nothing more exciting or precious than that. Put on your favourite Vibgyor Yelahanka Band’s album for some much needed music and lo you have the perfect party in the comfort of your homes!

Until then – it is adios from Vibgyor Yelahanka Band

We will see you soon in the New Year, with more amazing music and an extensive tour plan. And yes, even the “advice” column that you guys love so much.

May you have a delightful celebration! Happy New Year everyone! Love, Vibgyor Yelahanka Band

How to market your music? A process by Vibgyor Yelahanka Band

After the tremendous success of the previous post on what it takes to be a rock band, Vibgyor Yelanhanka Band now wants to share another trade secret with all the aspiring musicians who liked and commented on our previous post. Before starting, we just want to say thank you for the overwhelming response. We had no idea our thoughts could move so many of you out of the closet and into pursuing your music.

First things first, while the soul of the band is all about the music, you need to know how to market your music. Yes the music matters, without a doubt and it is the backbone on which you will market yourself. Think about it – you have this amazing piece of music, your friends and family love it but now it has to be consumed by the masses – how?

Your first step to fame and glory, like VibgyorYelanhanka Band, has to be approachability and visibility. Are you visible online? Do you have a presence on social media or a website? Are you capitalizing on YouTube? Have you generated fans on social media? It’s not enough to open up pages dedicated to your band. You need to keep putting up pictures, video snippets, behind the scenes footage, your creative process, etc. on the pages. You need to create a dialogue and converse with your fans.

YouTube is the best friend you could have asked for! Vibgyor Yelanhanka Band started its journey with experimenting on YouTube. The only thing you need to remember about this platform is the need to figure out what works for you and what doesn’t with a trial and error method.

Another thing to keep in mind is to have products you can sell. Making a decent video for YouTube takes money and equipment. Entice fans to buy your products. Your products can be merchandize, songs, etc. Start building a repertoire of products to keep the cash flowing.

It is important to keep your music separate from the business of music. At the end of the day, neither should be compromised. Until next time; peace out Vibgyor Yelanhanka Band.

What it takes to be a rock band by Vibgyor Yelahanka

As a rock band that has carved a niche for itself, oftentimes our fans ask us how Vibgyor Yelahanka managed to make it big in the organic world of the music industry. For the fans, it is more of our story of rags to riches but as the questions increased, we realized as a band, we are uniquely able to provide aspiring music artists a glimpse of what worked and what didn’t work for us. And so with that thought in mind, we bring to you this post.

A band is about its people and their music. Those, more than anything else, is what will determine your failure and success. Vibgyor Yelahanka has five members and all of us have different favourite music genres, styles, thought processes and personalities. And that is our strength. We bring to our music all our different personalities and tie it together into music which touches our listener’s hearts.

Once your group members have been selected choose a name for yourselves. The name is the most important part of your identity and should reflect not only your uniqueness but also say something about each of you. We chose Vibgyor Yelahanka because all of us hale from the suburb of Yelahanka and we wanted a part of our heritage to be reflected in the name. We chose Vibgyor because all of us have different colours but when we combine our strengths, we are as pure and bright as white light.

Next step, find a place where you can rehearse uninterrupted for three to four hours. Don’t overdo it. But if you are new, you will need to spend more time together to find that band synergy. Once you get it, hone it and use it to your advantage. Don’t worry if you don’t have equipment. You can always rent it.

Last but not the least focus on your music. Don’t lose sight of why you started your band or why you decided to choose this arduous journey instead of joining a corporate. It is your music which will distinguish you at the end of the day. If you can bring some meaning to your listener’s life with the strength of your music...can you imagine how amazing that would feel?

Vibgyor Yelahanka Sensational Music Band

For the leather-and-denim, Vibgyor Yelahanka Band the year 2009 was a phenomenal one. It was this year in September that saw the birth of a landmark event in more ways than one.

It wasn’t just any other rock or fusion band, in fact Vibgyor Yelahanka Band was an embodiment of the lotus philosophy, of blossoming in muddy surroundings. Vibgyor Yelahanka Band had risen from the ranks from being harboured in an unprincipled, unconscientious bedrock which was transformed into a retreat of the righteous and good. This incarnation exemplifies human spirit and endeavour, that boldly proclaims, ‘anything is possible’.
Vibgyor Yelahanka Band consists of those not yet in their twenties, driven by a life force that bountifully surges ahead and like a cascading waterfall entices multitudes to quench their thirst by embracing the elixir of life. The ragas, the melody, the soul-touching lyrics - all stem from this abode of inner peace, clarity and a joyful celebration of tranquility and passion. A number belted out is not just a piece in fluid poetry but several breath-taking variants that engulf listeners, encapsulating them in clouds of almost ethereal rapture, exhileration and pure enchantment.

Drug or any kind of substance abuse isn’t something that anyone from the Vibgyor Yelahanka Band will be remotely associated with or indulge in, considering the amoral habitat that they emerged from victoriously, bathed in the radiance of eliminating the unscrupulous and mercenary. In India, the national festival, Diwali or Deepavali is celebrated as a triumph of good over evil, but for the Vibgyor Yelahanka Band this is their very raison d’etre, a philosophy they embody with each breath! Behind their luminous and unprecedented glory, is this steadfastness to uphold values usually associated with a bygone era. These were the teachers of the Vibgyor Yelahanka Band and in true Indian guru-shishya tradition Vibgyor Yelahanka Band has played the role of humble disciples, hungry to gain knowledge from the Master.

What makes the Vibgyor Yelahanka Band so passionate is no secret. It was borne out of strife and suffering for a better tomorrow. But what makes them bond like a family where siblings cannot be torn apart? The members of the Vibgyor Yelahanka Band consist of a drummer and lyricist, keyboard player, guitarist and bass guitarist and a vocalist.

Now who is the head of this prodigious hard rock group? Unlike most bands, there is no officially designated manager for Vibgyor Yelahanka Band who plans events and markets or promotes the band. It is the tenacious and collective energy of all of them put together that culminates in a soul-stirring show with a superbly unique rendition by each. Their performance reflects how all of them are committed, with their hearts set on making a bigger difference first to their neighbourhood, spreading onto the rest of the city and then extending to the state.

They stormed onto the musical scene with their very first gig becoming an unprecedented success; creating a record in varied ways! Firstly, there is no restricting factor, since there is no manager to give mandates; this results in a creative explosion, purely unchained. Next, Vibgyor Yelahanka Band made two versions of the same number and would play them both – more like teasers for their audience which, spellbound, would not be able to decide which one to vote for.

Why Music Matters?

What is that first thing comes to your mind when you listen to music - any music?

For me, it has always been that beautiful, soothing feeling leading me to another world of my own. Listening to music eases my pain, boosts my energy - fuelling me for the day.

Music also helped me a lot during the times when I was feeling a little low. On one occasion, after listening to some lively, energy-boosting music, I came to know that the artist who performed was also feeling low at that time, but used the gloom to create motivational music to uplift the spirit of others.

Everyone has their favorites on their playlist which they listen over and over again. But sometimes I try some new genre in order to explore how music has touched different cultures or is influenced by it. I am glad I did, because I heard some of the best music which I had not listened before.

My foray into music also extends to playing music instruments such as flute, guitar, and mouth organ to name a few. Though, most of the instruments are really difficult to master at first, dedicated practice helps and daily rehearsals will work like a charm. I discovered that it’s not just listening to but also playing music instruments that can help gain inner peace.

Our Vibgyor Yelahanka Band epitomizes all this.