Through the foggy windscreen – VIBGYOR Yelahanka Band

We all have that weather detector in us that alarms us about an upcoming season with one or two triggers setting them off; and like every other year since childhood, monsoon also brings tonnes of nostalgia along with it and it is a widely known fact that music is one of the best triggers to bring back memories other than one’s sight or olfactory senses.

This monsoon, we’re going to bring those memories back with music. Presenting VIBGYOR Yelahanka’s new album straight out of the studio - “Nostalgia trickles”.

The credit goes to VIBGYOR Yelahanka band’s bassist who decided to bring up the topic of nostalgia this season and the rest of us were glued to it. Monsoon is about a lot of sounds that brings back pleasant memories. While the scent of moist soil cannot be replicated through music, the sound of thunder, the sound of a cob of bhutta roasting on hot coals, the wavy pattern rainfall that creates its own little jazz concert brings back memories without actually needing to witness it. That was the encapsulating idea behind VIBGYOR Yelahanka’s – ‘Nostalgia Trickles’.

VIBGYOR Yelahanka band’s new album Nostalgia Trickles features two songs written by our lead guitarist who has a proven mettle to come up with connections to childhood memories. They’re called ‘Pours straight from the heaven’ and ‘Mucky Monsoon Mondays’ is an homage to the days we played football during downpours and come back home exhausted only to find mum waiting with a warm cup of tea.

VIBGYOR Yelahanka band’s – Nostalgia Trickles has its roots stuck to the mission of taking you decades back across space and time with a musical experience like none other. This July, add VIBGYOR Yelahanka’s new album to your ‘to-listen’ list.

Groove it with Yelahanka – Summer Madness

Its summer time and quite inevitably, the perfect time for poolside parties. Summer brings with itself a whole other tune and that invariably leads to music that comes close to nothing. Why you ask? Music has the ability to grab you by your senses and put you in your desired state and a nice soothing session of good music can keep you up even during the hottest of days.

Fusing together the magic of reggae and surf music, VIBGYORYelahanka band have come up with our new album “Poolside Melody”, a perfect set-up for your quintessential pool parties. Our bassist came up with the lyrics to “The calm before the fire” and says it’s one of the most mesmerising tunes to listen to on a road trip.

“Cometh the hour, cometh the ice” is another VIBGYOR Yelahanka favourite that is reminiscent of the days of Freddie Mercury with offbeat lyrics and symphony, finishing off reggae style. Our lead guitarist reckons that this one of the most difficult songs to put together and it was a task worth every minute spent.

Summer is incomplete without surf music and at VIBGYOR Yelahanka, we knew that it was a must add to our list. Our drummer decided to call his creation “Water Rainbows” and it’s a song fit for pool parties.

So when you decide to party this summer or go for road trips with your gang, don’t forget to include VIBGYOR Yelahanka’s “Poolside Melody” in your to-do list. Let the magic of VIBGYOR Yelahanka band spread like wildfire, bringing together friends during this scorching summer and create melodious memories.

Holi Bash Celebrations with Vibgyor Yelahanka Band

We are entering the most colorful week of the entire year now. Holi is a festival which infuses a playful spirit in everyone, the young and old alike. And Vibgyor Yelahanka Band is back with bang!

It is a unique festival, the likes of which are probably not found anywhere else in the world. Vibgyor Yelahanka Band is all set to celebrate Holi with their near and dear ones.

Holi is celebrated every year by smearing colors or throwing colored water using ‘pichkaris’ or sometimes just throwing buckets of colored water.

Vibgyor Yelahanka Band is sure you must be looking for different venues to celebrate Holi in the most remarkable way. This time celebrate Holi in a new way so that you can bring smiles on faces of many. Celebrate Eco-friendly Holi using eco-friendly colors using fruits and flowers at home as well.

Yes! Vibgyor Yelahanka Band brings out to you unique ways to celebrate Holi with your friends and family.  At this time, try and prevent use of plastic bags and water balloons during Holi. Along with an Eco- friendly Holi you can also encourage people to Save Water. Holi can also be played without using water.

We would like to urge our fans to not forget the traditions of food and drinks without which your Holi is always incomplete. Have the sweet, creamy Thandai flavored with nuts and spices! Complete the drink with the very popular sweet Puran Poli, added with Cinnamon and saffron for an additional flavor.  There could be nothing more exciting than this!

Until then – it is adios from Vibgyor Yelahanka Band.

We will see you soon on the most colorful and vibrant day with more amazing music and an extensive tour plan. And yes, even the “advice” column that you guys love so much.

May you have a delightful celebration! Wishing you all a very Happy and colorful Holi! Love, Vibgyor Yelahanka Band.

What to do next? Step 3 in creating your presence by Vibgyor Yelahanka Band

The stage is set; the equipment has been checked and placed where the band members can find them. There is nervous excitement in the air as Vibgyor Yelahanka Band does a final test. You find yourself fidgeting, trying to stop yourself from checking if the cameras are running. What do you do next?

You have set up your pages, you have made your website, you have uploaded pictures, videos, music, stories, and you have even made official merchandize of your band. What do you do next? What is the next step?

This is step 3 in the Vibgyor Yelahanka Band process of creating an online presence for your band and brand. First things first, treat your Facebook page like a stage and you will remember to keep those updates coming. Now that you have set up, your next step is to get an audience, spread the word and go ‘out there.’

Be your own groupie! You are your biggest fan and no one knows your band, brand or music better than you. Be your own brand ambassadors and don’t miss any opportunity to talk about your music and your brand. Do shows, talk to people, engage with your audience. Use Facebook ads once you are comfortable with putting updates to boost your posts or ensure everyone see’s the news about a new gig coming up. It may seem weirdly vain but when we were starting out, Vibgyor Yelahanka Band members couldn’t stop talking about themselves!

After you, your friends and family are your biggest fans! When Vibgyor Yelahanka Band was starting out, half our audiences were our friends and family members! We asked, pestered, threatened and blackmailed them to talk about us, share our posts and pester and threaten their own friends to attend the gigs, ‘like’ the pages, etc.

The more audience you have, Vibgyor Yelahanka Band assures you, the more subscribers on YouTube you have, the better will be your brand image.

Next stop, handling fame

But let’s leave that for another post!

A starter course in creating an online presence with Vibgyor Yelahanka Band

As promised, Vibgyor Yelahanka Band brings to you another blog on how to ensure your music career doesn’t bite the dust before it has even had a chance to soar. If you have been following this series, in the one before we signed off for the New Year, we had covered in brief how to create your online presence and its importance. In this blog, we take the same lesson forward.

For any brand, success means sales and loyalty of customers. Sales can occur if your product is unique enough or there are no substitutes but loyalty comes from interactions. Because of social media, it is easier to engage with your audiences, create visibility for yourself, share your content and basically put a face to the brand. At the end of the day, customers are people and they connect to that face and the emotions it elicits and not the brand.

There is Facebook, Twitter and Instagram which you need to worry about. After much trial and error, Vibgyor Yelahanka Band realized Facebook and Instagram worked best for the brand page. Do your own trial and error before deciding what platforms you want to keep. If you don’t have someone who can do the regular posting and updating, having one well updated page (Facebook) is better than having 3 pages with haphazard information. Your fans will appreciate the homogeneity and you should strive to maintain.

YouTube is a no-brainer. Being a music band, you need to have a channel. It is a good idea to source videos from fans but those would be poor in quality. Don’t forget to take some good quality videos of your music to further entice your fans. Vibgyor Yelahanka Band keeps posting not only the finished music videos but also behind the scenes, videos with just vocals, etc.

You may or may not want a website. Vibgyor Yelahanka Band feels you should start with social media first before you get a website created. Websites are another ballgame and we shall discuss them in the next post. Until then, keep strumming that guitar. Adios amigos from Vibgyor Yelahanka Band.

Spend New Years with Vibgyor Yelahanka Band

Hello everyone! Vibgyor Yelahanka Band would like to take a break from the smashing hit blog series on “advice” to young and budding musicians because the new year is upon us which means it is time to put your party capes on and dance into the night!

Yes, Christmas is done and all the gifts have been exchanged. With barely 2 days before we usher in the New Year, Vibgyor Yelahanka Band is sure you are looking for ways to enjoy the New Year eve party. While you may be looking at different venues to share this special night with, may we suggest a different plan of action?

Vibgyor Yelahanka Band has become a huge family and we sincerely thank our fans for that. But often, while we continue to thank our fans, we forget the tremendous sacrifices and efforts that our loved ones have made for us. We would not be here if it was not for the love and support of our friends and families.

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This New Year’s eve, instead of performing for our millions of fans, we would like to spend a quiet time with our near and dear ones. After all, isn’t it because of them that we have reached where we have? We would also like to urge our fans to cancel all lofty ideals of going to a pub to party the night away. Instead, spend the night with your close group of friends and family. Have hot homemade food, with chilled alcohol and maa ke haath ke garam garam gulab jamuns! There is nothing more exciting or precious than that. Put on your favourite Vibgyor Yelahanka Band’s album for some much needed music and lo you have the perfect party in the comfort of your homes!

Until then – it is adios from Vibgyor Yelahanka Band

We will see you soon in the New Year, with more amazing music and an extensive tour plan. And yes, even the “advice” column that you guys love so much.

May you have a delightful celebration! Happy New Year everyone! Love, Vibgyor Yelahanka Band

How to market your music? A process by Vibgyor Yelahanka Band

After the tremendous success of the previous post on what it takes to be a rock band, Vibgyor Yelanhanka Band now wants to share another trade secret with all the aspiring musicians who liked and commented on our previous post. Before starting, we just want to say thank you for the overwhelming response. We had no idea our thoughts could move so many of you out of the closet and into pursuing your music.

First things first, while the soul of the band is all about the music, you need to know how to market your music. Yes the music matters, without a doubt and it is the backbone on which you will market yourself. Think about it – you have this amazing piece of music, your friends and family love it but now it has to be consumed by the masses – how?

Your first step to fame and glory, like VibgyorYelanhanka Band, has to be approachability and visibility. Are you visible online? Do you have a presence on social media or a website? Are you capitalizing on YouTube? Have you generated fans on social media? It’s not enough to open up pages dedicated to your band. You need to keep putting up pictures, video snippets, behind the scenes footage, your creative process, etc. on the pages. You need to create a dialogue and converse with your fans.

YouTube is the best friend you could have asked for! Vibgyor Yelanhanka Band started its journey with experimenting on YouTube. The only thing you need to remember about this platform is the need to figure out what works for you and what doesn’t with a trial and error method.

Another thing to keep in mind is to have products you can sell. Making a decent video for YouTube takes money and equipment. Entice fans to buy your products. Your products can be merchandize, songs, etc. Start building a repertoire of products to keep the cash flowing.

It is important to keep your music separate from the business of music. At the end of the day, neither should be compromised. Until next time; peace out Vibgyor Yelanhanka Band.