As
promised, Vibgyor Yelahanka Band brings
to you another blog on how to ensure your music career doesn’t bite the dust
before it has even had a chance to soar. If you have been following this
series, in the one before we signed off for the New Year, we had covered in
brief how to create your online presence and its importance. In this blog, we
take the same lesson forward.
For
any brand, success means sales and loyalty of customers. Sales can occur if
your product is unique enough or there are no substitutes but loyalty comes
from interactions. Because of social media, it is easier to engage with your
audiences, create visibility for yourself, share your content and basically put
a face to the brand. At the end of the day, customers are people and they
connect to that face and the emotions it elicits and not the brand.
There
is Facebook, Twitter and Instagram which you need to worry about. After much
trial and error, Vibgyor Yelahanka Band
realized Facebook and Instagram worked best for the brand page. Do your own
trial and error before deciding what platforms you want to keep. If you don’t
have someone who can do the regular posting and updating, having one well
updated page (Facebook) is better than having 3 pages with haphazard
information. Your fans will appreciate the homogeneity and you should strive to
maintain.
YouTube
is a no-brainer. Being a music band, you need to have a channel. It is a good
idea to source videos from fans but those would be poor in quality. Don’t
forget to take some good quality videos of your music to further entice your
fans. Vibgyor Yelahanka Band keeps
posting not only the finished music videos but also behind the scenes, videos
with just vocals, etc.
You
may or may not want a website. Vibgyor
Yelahanka Band feels you should start with social media first before you
get a website created. Websites are another ballgame and we shall discuss them
in the next post. Until then, keep strumming that guitar. Adios amigos from Vibgyor Yelahanka Band.
